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Shouvik Sarkar, associate vice president, TELiBrahma, adds, "The possibilities are limitless. Think about an apparel chain with an inventory of 500 odd garments people messing up trial rooms like it's a rock concert! Manpower deployed to fold back those garments. Painful, isn't it? Instead, a digital trial room evokes interest, is done in a jiffy and can affect impulse purchases.".

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